Fashion Ethics in the Workplace
London designer brand – Kitty Ferreira, have recently released their spring/ summer 2014 collection. Versatile and sustainable, the garments are dyed with pomegranate and onion skins, using only quality upcycled fabrics.
Perfect for the modern career woman who strives to be sophisticated yet sexy, their designs are a far cry from the tree-hugging, eco warrior image normally associated with ethical and sustainable clothes. The unique apparel is manufactured to last longer than fast fashion brands and promote durability.
Standing out in the workplace is hard when it comes to what you wear. Unfortunately, many people are restricted to plain black or white shades. However, Kitty Ferreira have produced a collection that is both feminine and light whilst being work appropriate, with each piece made exclusively for you due to the intricate dye process creating individual prints.
Founder and creative MD, Valerie Goode said: “In today’s economy, women want and need single items to work in all sorts of environments. For example, the Delice Dress with its discreet cut away waistband and sheer sleeves eco-dyed by hand with pomegranate and onion skins, livens up a working dress staple with just the right amount of sexiness, suitable for a formal event or after-work drinks.”
The inspiration behind the brand comes from the appreciation of past generations’ adverse attitude to waste. Upcycling clothes was a tradition that unknowingly ran in the family with the motto, “make do with what you have.” At the forefront of the brand is quality craftsmanship; a straightforward shirt can have a certain attraction when finished to a high standard. It was decided that the brand would manufacture exclusively in the UK after witnessing the environmental damage China creates from their textile manufacturing. The experience had inadvertently inspired the beginning of Kitty Ferreira.
Photos: Kitty Ferreira
Tags: Workplace Fashion