made in britain

In continuity with my piece on British fashion style, this week I will be looking into the British manufacturing industry and questioning whether campaigners such as Mary Portas and her Made in Britain – Kinky Knickers campaign was a real long-term contribution to the industry or just a fad.

The perception of the ‘Made in Britain’ brand is of distinct excellence in design, handmade quality and bespoke craftsmanship. When coming across a ‘Made in Britain’ label on designer wear or goods, you instantly correlate it with prestige and high notability. Such is it’s distinction on the global fashion platform but is it accessible to the masses or is it reserved only for first world, high-end consumers?

Continue reading “‘Made in Britain’ Behind The Label – #insideout” »