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All of our choices and behaviours reflect the very essence of who we are. When I look at myself in the mirror, it is more than just my fashion choices that I see. Sure, I am wearing this season’s hottest color, or an eye-catching statement accessory. But do my fashion choices make me more than a fashionista? Do they make me ethical? If you, like me, consider yourself a human who respects the environment, who supports the ideals of fair trade and animal rights, the time has come for our fashion choices to reflect our core beliefs and represent the essence of who we are.

Ethical fashion contributes to your well-being

Let’s not forget that protecting the environment equals protecting ourselves. The planet is our only home, and the fashion industry can take a toll on it, by using up natural resources in a non-sustainable way, and releasing toxic chemicals into the ecosystem. The harsh truth us that the water and air polluted by the fashion industry is the same air we breathe and water we use daily.  I have found that making ethical fashion choices is better for my mental health as well. Knowing that I contribute to reducing the environmental footprint left behind by the fashion industry, as well as my personal environmental footprint, gives me peace of mind. Knowing I am part of the solution, not the problem, empowers me and strengthens my sense of self-esteem!

It empowers you as a consumer

As fashion consumers and retailers, our purchases give us the power to tell the fashion industry what they should do. We have the power to point out what we like and what we dislike, which products and materials we prefer, which methods of production we consent to. We can use our power wisely to encourage the ethical production of clothing.

It doesn’t limit your fashion choices

I have often heard that it’s impossible to keep your style fresh when you buy ethical. Let’s once and for all dismiss this misleading statement: there is no shortage of choices for the ethical fashion consumer. There are many platforms offering appealing ethical products online and there are constantly new ones making an appearance on the fashion scene. Many great designers that consumers already know and love are incorporating ethical elements into their design practices.

Following the latest trends is actually easy, when well-known brands create sustainable, ethical fashion collections, keeping on par with the visual zeitgeist. In 2015 it is possible to turn to ethical fashion, and still keep your wardrobe relevant. Ethical fashionistas and businesses can now promote change, while looking good as ever.

My personal rule-of-thumb is to apply the criteria I have for my food choices, to my fashion choices. We should be just as mindful of what goes on our body, as we are about what goes into it. Ask your retailers and other fashion providers tough questions, and demand honest answers. The ethical fashion movement is an extension of your sense of self and wellbeing –so treat yourself with the respect you deserve!