Personal Styling the Ethical Way
International Director of FIPI, Huong Nguyen seen with our Inky Dress ( bottom right)
AWARENESS of ethically made fashion is growing; a better understanding of #whomademyclothes, a will to avoid companies who use sweatshops and who do not pay farmers enough for apparel crops. So when ready to buy ethical fashion, what are the options?
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Who Made My Clothes
Fashion Revolution is a week to commemorate the Bangladeshi Rana Plaza factory disaster 24th April 2013, where over 1000 workers lost their lives making garments for some of the biggest names on our high streets. Every year since, fashionrevolution.org hosts a series of events around the world, from lectures and workshops to fashion shows and pop up events to bring to our attention the effects of fast fashion supply chains on people and the planet. #whomadeyourclothes.
This year, however, fast fashion retailer H&M launches World Recycling Week during the same week. Nothing wrong with that you might ask…..
We’re off to LA
We’ve been invited to take part in #BestofBritish fashion event in LA as part of Moda 360, 4-5th April 2016.
Address: The New Mart, 127 E. 9th Street, 3rd Floor, Los Angeles.
Highlighting our British made ethical fashion, Kitty Ferreira will be showcasing alongside a handful of selected British brands, including a trunk show, sample sale and a screening of the True Cost movie.
Check out the event in real time on Facebook, Instagram and Twitter with #BestofBritish and view all details of the event here.
See the press release below:
Q&A with University of the Arts London students
A couple of months ago I was invited to a live Q&A by University of the Arts, London College of Communication BA students, to shed some light on sustainable and ethical fashion, about the Kitty Ferreira brand and how they can influence communications in the sustainable business world.
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As seen on: Tamsin Lejeune, CEO of Mysource.io
Tamsin Lejeune leads a roundtable discussion at the Houses of Parliament on fashion sustainability, cleaning up the industry and how MySource can help to achieve this.
Engaged in conversation were leading British fashion designer, Roland Mouret, Baroness Lola Young of Hornsey OBE, who continuously advocates ethical fashion at political level and Hilary Alexander OBE, former Fashion Director of The Daily Telegraph as well as representatives of H&M, Vivienne Westwood and several world leading suppliers.
Tamsin Lejuene, CEO of Mysource.io ( 2nd in from left) wears Kitty Ferreira’s peace silk 2-tone Shirt
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Wow what a show!
As you all know, last month we had the privilege of being invited to showcase our collection at Brighton Fashion Week, the only UK and European Fashion Week for Ethical and Sustainable design and oh my, was it a show of all of shows.
Firstly, being surrounded by so many people who share the same value structure when it comes to fashion business is a blessing and secondly finding out all the different ways ethical fashion can be tackled is an enlightening experience.
Brighton Fashion Week
Following our special commendation award winning prize at WRAP.org’s SCAP ELC (Extending the Lifecycle of Clothing) Award earlier this year, we’ve been invited to showcase at Brighton Fashion Week on 16th October and at what a time too- it’s the first time BFW will be fully sustainable!Brighton Fashion Week, the annual celebration of fashion on the south coast, returns to the city from 15 to 17 October. The theme for this year’s event is sustainability, exploring pioneering ethical fashion through a series of catwalk shows, workshops, debates and industry networking.
As seen on: Lucy Siegle hosts The Observer Ethical Awards
I was very excited to be invited to attend The Observer Ethical Awards, held at The V & A Museum, London and little did I know Lucy Siegle, ethical fashion & lifestyle writer for The Guardian, would be hosting the evening wearing our very own Inky Dress made from peace silk and azo-free dyes- and at what a time too- The Observer Ethical Awards was celebrating its 10th birthday!
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Press Day 14-15th April 2015
We’re delighted to have a Press Day launch 14-15th April in East London with Emslie Creative. View our new Autumn Winter 2015 collection, comprising of elegant mix and match separates, jackets and dresses, including our signature shirt silhouette and Delice Dress in new inky colourways.
The new collection takes the natural print pattern of the previous season ( eco- dyed with pomegranate and onion skins), into a digital form using AZO- free dyes on non-violent silks.
It is juxtaposition of city life illustrated by the inky black and white prints with the natural world, by using non violent silks. The 2 tone shirt, Inky dresses and jackets continue to have a random- like print, tarnished by inky blotches of black, referencing air pollution witnessed by the creative MD and founder, Valerie Goode whilst working in China.
“ I wanted to keep the natural element of the SS15 print and bring it into a more edgier field, by focusing on issues with pollution, yet keeping the timeless and classic silouhettes this label has become known for.”
Slow it down
With the start of London Fashion Week, I cannot help but think about The Slow Fashion Movement- what it’s all about and how we can benefit from it. Whilst we’re bombarded with imagery that illustrates homogeneous styles, shop windows that change daily with new drops of merchandise, The Slow Fashion Movement is more about a mindset, a lifestyle choice, an ethos and values that supersedes the look of ‘now’. Continue reading “Slow it down” »