Elegant. Ethical. Sexy. Sustainable. Where are your values?
Kitty Ferreira is an award winning label that aims to dispel the ‘hippy’ connotations of ethical and sustainable fashion, by juxtaposing city chic with the natural world. Made in London, UK in sustainably sophisticated silouhettes, this multi- product collection has been described by The Guardian as suitable for “boardroom activitsts” and made in sizes 6-26. Pls see our Size Guides
The label was created by London College of Fashion graduate, Creative MD & Founder, Valerie Goode after being headhunted to work in China as a Senior Womenswear Designer. It was the horrendous pollution she witnessed, that served as the catalyst to create the Kitty Ferreira brand. Also taking reference from her late grandmother’s Caribbean lifestyle, whom the label is named after:
“The value in upcycling has been practiced by our grandmothers long before it became a fashionable term”
The Business of Slow Fashion
We are slow manufacturers of premium sustainable womenswear, with low minimums, specialising in short orders.
We are also flexible to make fresh or amend existing styles suitable to your clientele and target market.
For wholesale enquiries, please contact us here
Ethical
We are an antithesis to fast, throw- away fashion, sourcing upcycled materials exclusively in the UK and where possible British made upcycled fabrics, for example our Delice Dress. Many fashion week designers will have materials made exclusively for their collections. There are enough fabrics out there in need of being saved from entering landfills, why we believe in upcycling.
“The World Bank estimates that 17 to 20 percent of industrial water pollution comes from textile dyeing and treatment. They’ve also identified 72 toxic chemicals in our water that solely originated from textile dyeing, 30 of which cannot be removed.” (takepart.com)
We think this is a pretty compelling reason why we choose to herbal dye our fabrics, reducing toxins entering our waterways, for example, our Pomonion collection which has been eco-dyed with pomegranate and onion skins, producing a beautiful, unique print. Best of all, due to the nature of the dyeing process, each piece made from these prints slightly differs to the next, offering real exclusivity and individuality to every wearer. It’s almost like receiving a bespoke item, without the bespoke price tag. Can’t think of anything better than that!
More recently we have introduced Organic Peace Silks into our ranges such as our Inky Dress
Did you know around 40- 50,000 silk worms are boiled alive to make just one fast fashion silk shirt on the high street?
Not many people do… and best of all we have found what we believe is the only silk farm in the UK, who, in a cruelty- free manner, raise silk worms, harvest the cocoons and weave the silk. Pretty amazing stuff.
Sustainable
We produce exclusively in the UK. Sustainability not only runs through our business model but through the products themselves; manufacturing with high end finishing to promote durability and longevity.
Most of all we like to think we are part of the UK manufacturing regeneration, promoting a sustainable economy for all, from the ground up. Likewise, by not contributing to fast fashion supply chains, we like to think we’re encouraging a healthier and more respectful mindset toward consumption, toward people and toward the planet.
Elegant
Elegance is rather timeless, a depiction of inner beauty seen on your person; a reflection of a happy mind, good heart and noble soul. Whether it is possible to capture these qualitites in a garment, we don’t know, but we have tried; incorporating simple silouhettes, flattering cuts and details that bring a subtle yet identifiable point of difference. For example, our signature pocket flap on the Saffron Shirt. Moreso, we like to think wearing a Kitty Ferreira garment will make you feel as such.
Sexy
Being far removed from the tree-hugging eco warrior image, the Kitty Ferreira collection is ethically and sustainably made for today’s woman. A collection that can easily slot into your exisiting wardrobe, worn from boardroom-to-bar; with a tailored trouser or jeans; for your best friend’s wedding or lunch with friends. Sexiness for us, is about oozing self confidence in a quiet and understated way. We really have you in mind.
” I like to think fashion can tell a story not only based on style or an era, but based on values”
Founder & Creative MD, Valerie Goode
Please contact us here with any questions or to say hi!