A few months ago I wrote a post on new Hollywood darling, Kenyan actress Lupita Nyong’o. I illustrated how her personal style was in perfect fitting with the Kitty Ferreira brand- a natural beauty for naturally dyed and sustainably made clothes. In continuum with the theme, I’ve put together a list of A listers with great style that would also be in the Kitty Ferreira styling wish list. Continue reading “Top 5 best celebrities for the Kitty Ferreira Brand” »
Woven fabric is nothing new but researchers and engineers are continuously cooking up new high-tech textiles for fashion designers to play with. Great for them but as a consumer, is this anything worth getting excited about? Yes, it is, why? Because the potential to eradicate a large proportion of textile pollution is very likely to happen; as a result, which means cheaper production costs, which in theory means cheaper garments for the consumer. So I’ve put together a short list of new textiles to get giddy over if that’s possible.
1. Crailar Flax
Crailar Flax is produced using an all-natural enzymatic process that results in a fibre that is as soft and durable as cotton. In fact, garments made of or blended with Crailar Flax Fibre outperform pure cotton. They are strong, dry quickly, and shrink less. They wick in a manner similar to synthetics, yet feel indiscernible from cotton. Crailar flax’s production and farming methods have low impact on the environment. Large brands such as Levis have already begun incorporating the fibre in their garments. Continue reading “Fabric and Technology: Top 5 innovative fabrics” »
With World Cup fever in the air, all eyes are on Brazil and Rio and we’ve been particularly interested in the street style of our Brazilian counterparts. So if your interest in the beautiful game is lacklustre, do take a look at our world cup alternative editorial. To celebrate the event we’ve recreated street style looks from some of the countries taking part in the tournament, using Kitty Ferreira garments. Continue reading “Street Style World Cup Special” »
The famous British Summer is finally peeking through those horrid rainy days; so preparing your summer wardrobe is a must. From showing off your fabulous chic style in the day to your sassy side on a summer’s night, we at Kitty Ferreira have you covered. Continue reading “Summer Loving” »
The wedding season is upon us and no doubt those invitations will be landing on your door mat over the next few weeks. At Kitty Ferreira we have put together some wedding guest outfits to inspire you and make you feel quietly confident as you enjoy your friend’s special day, whilst, at the same time, turning some heads.
Continue reading “5 looks for your best friend’s wedding” »
In continuity with my piece on British fashion style, this week I will be looking into the British manufacturing industry and questioning whether campaigners such as Mary Portas and her Made in Britain – Kinky Knickers campaign was a real long-term contribution to the industry or just a fad.
The perception of the ‘Made in Britain’ brand is of distinct excellence in design, handmade quality and bespoke craftsmanship. When coming across a ‘Made in Britain’ label on designer wear or goods, you instantly correlate it with prestige and high notability. Such is it’s distinction on the global fashion platform but is it accessible to the masses or is it reserved only for first world, high-end consumers?
British style is a paradox! It is classic, unfussy yet cutting-edge and shocking. The British public has traditionally always had a disdain for extravagance and eccentricity when it comes to clothes. It is a vulgarity to spend astronomical amounts of money on fancy clothes; there are better things to spend money on, this was the mentality of the typical Brit pre-1920s and this idea still lingers today.
A survey commissioned by the British Fashion Council in 1989 found that, the British consumer is far less likely than their European counterpart to spend money on clothes by renowned fashion designers. At the Time, total designer and diffusion sales in Britain had an annual value of £265 million, while the equivalent figures for their European counterparts, Italy and France were £1.85 billion and £1.4 billion respectively.
Two blog posts ago I discussed my commitment to be more Ethically aware when it comes to my fashion buying habits, (The Sustainable Fashion Handbook is on it’s way to my mailbox as we speak), but you’ll soon realize that being Ethical doesn’t just stop at the clothes you put on your back, it has the potential to affect the way you live your life period, from the food you eat to the products you use on your skin; it’s inescapable and that is just your body.
“ Understanding nature, how we relate to it and understanding our bodies better is key in making progress in terms of sustainability”
HUSSEIN CHALAYAN – FASHION DESIGNER
Not that I was unaware of the fair-trade movement in food and cosmetic companies like The Body Shop’s efforts against animal testing. When you dig a little deeper, it suddenly hits you how important it all is and how much more work needs to be done. Yep, it’s not easy being an eco warrior princess. Continue reading “To be or not to be ethically correct” »
If you’re a bookworm like I am then this list is for you. I am on a personal mission to be as well informed as I can be about the Ethical Fashion movement and making the right changes in my fashion buying habits. I plan on eradicating my wardrobe of all its shameful fabrics, by donating them to the right charities.
“Time to leave the foolish choices of the past behind and look to the future.” (Carrie Bradshaw)
Yes, I pledge allegiance to becoming an Eco Fashion Warrior. Understanding sustainable fashion and everything that goes with it can be a bit of a challenge but there are tons of Ethical Fashion experts who are there to educate us, including our very own Kitty Ferreira.
Valerie Goode founder of Kitty Ferreira was herself inspired to create a fashion label whose mantra was to embrace ethical values in Fashion Design and manufacturing. After seeing the devastation of the manufacturing industry while she worked in China as a senior designer, she thought it best to start her label whilst back in the UK. Here, she subsequently sources and makes all her products and dyes her materials, keeping the label’s carbon footprint as low as possible whilst doing her bit for the economy by supporting UK manufacturing. The silks used for Kitty Ferreira’s collections are eco dyed by hand using only Mother Nature’s ingredients. This means no toxins enter nature’s waters. Continue reading “Top 4 Books on Ethical Fashion for the novice” »
Like the majority of the Fashionista Brigade I aspire to great quality and great style from my fashion but some of us can only aspire so far as high street fashion or can we? My aspirational fashion life looks like this… think Dolce & Gabanna, think Glamour, think curves, think sexy, think elegance and sophistication, think La Dolce Vita and Sophia Loren, amore la per moda, amore, amore, amore… now that’s all very nice and Italian but those prices? Ouch… I don’t think so!
Having said that I’m not really down with cheap, throwaway high street fashion either. I’m damn sure we can do better than Primarni aka Primark. So I’m devising a little LOOKBOOK from the Kitty Ferreira collection, which rivals with high-end fashion brands but at a fair price for great quality and design.
Look number one:
[L] Twice Shy Skirt – Kitty Ferreira £130 [R] Selina Gomez in Dolce & Gabanna Skirt £345 Continue reading “My aspirational fashion life” »