“I had happily discovered ethically sourced silk recently and was able to create a look that doesn’t take too much space in the luggage and is p.e.r.f.e.c.t for hot weather.”
Natasha Taneka, NGO and author of Trusted Clothes guest blogs on the merits of packing light and wearing silk ( organic & cruelty- free, thank you), in hot climates. Pictured wearing our African Print Blouse in Singapore
AWARENESS of ethically made fashion is growing; a better understanding of #whomademyclothes, a will to avoid companies who use sweatshops and who do not pay farmers enough for apparel crops. So when ready to buy ethical fashion, what are the options?
Continue reading “Personal Styling the Ethical Way” »
We partnered up with a US content creation firm, to bring you the latest story behind our ethical fashion.
It’s all about the silk worm.
Did you know between 40-50,000 silk worms are boiled alive to make just one silk blouse on the high street?
Not many people do…. The larvae needs two weeks in their cocoon feeding off the silk inside leaving only half as much silk by the time they are ready to break free and fly off as moths. It is before this process begins that fast fashion and mainstream silk producers choose to by pass ethics and kill the silkworms instead, keeping their cocoons intact. It also means that it takes longer to weave the broken silk fibres and is thus a more expensive process, but it is more respectful to nature.
Check out more about our story here
Tamsin Lejeune leads a roundtable discussion at the Houses of Parliament on fashion sustainability, cleaning up the industry and how MySource can help to achieve this.
Engaged in conversation were leading British fashion designer, Roland Mouret, Baroness Lola Young of Hornsey OBE, who continuously advocates ethical fashion at political level and Hilary Alexander OBE, former Fashion Director of The Daily Telegraph as well as representatives of H&M, Vivienne Westwood and several world leading suppliers.
Tamsin Lejuene, CEO of Mysource.io ( 2nd in from left) wears Kitty Ferreira’s peace silk 2-tone Shirt
As you all know, last month we had the privilege of being invited to showcase our collection at Brighton Fashion Week, the only UK and European Fashion Week for Ethical and Sustainable design and oh my, was it a show of all of shows.
Firstly, being surrounded by so many people who share the same value structure when it comes to fashion business is a blessing and secondly finding out all the different ways ethical fashion can be tackled is an enlightening experience.
We’ve been voted as one of the top 10 British upcyclists by Antonia Edwards of Upcyclist.co.uk and featured on Collectively, an online magazine covering ethical and sustainable news from fashion to food industries.
To find out who the other 9 are, click here
It is a fact that at least 40,000 to 50,000 silkworms are killed in the process of making enough silk for just one blouse. Here at Kitty Ferreira, we felt that this wasn’t acceptable and didn’t fit with our values of remaining elegant, ethical, sexy and sustainable. Therefore, we are pleased to announce that our new Autumn Winter collection, which effortlessly incorporates city chic into ethical fashion, is committed to using only non-violent silk. We are also proud to have introduced the use of azo-free dyeing methods, keeping you safe from dangerous carcinogens. We are happy to give you more information on both below. Continue reading “How clean are your clothes?” »
With the start of London Fashion Week, I cannot help but think about The Slow Fashion Movement- what it’s all about and how we can benefit from it. Whilst we’re bombarded with imagery that illustrates homogeneous styles, shop windows that change daily with new drops of merchandise, The Slow Fashion Movement is more about a mindset, a lifestyle choice, an ethos and values that supersedes the look of ‘now’. Continue reading “Slow it down” »
All of our choices and behaviours reflect the very essence of who we are. When I look at myself in the mirror, it is more than just my fashion choices that I see. Sure, I am wearing this season’s hottest color, or an eye-catching statement accessory. But do my fashion choices make me more than a fashionista? Do they make me ethical? If you, like me, consider yourself a human who respects the environment, who supports the ideals of fair trade and animal rights, the time has come for our fashion choices to reflect our core beliefs and represent the essence of who we are.
Kitty Ferreira featured in the ‘Meet the Manufacturer’ #MiBMM brochure
Kitty Ferreira is a British Fashion brand that manufactures its garments in the UK and so it should, but it seems that other more established British fashion brands don’t feel obliged to manufacture in their homeland.
Brands such as Burberry and Mulberry who market themselves as all British Fashion labels are, as it turns out, not ‘all British’ in their manufacturing practices. Continue reading “British Manufacturing – The Great Divide” »