British style is a paradox! It is classic, unfussy yet cutting-edge and shocking. The British public has traditionally always had a disdain for extravagance and eccentricity when it comes to clothes. It is a vulgarity to spend astronomical amounts of money on fancy clothes; there are better things to spend money on, this was the mentality of the typical Brit pre-1920s and this idea still lingers today.
A survey commissioned by the British Fashion Council in 1989 found that, the British consumer is far less likely than their European counterpart to spend money on clothes by renowned fashion designers. At the Time, total designer and diffusion sales in Britain had an annual value of £265 million, while the equivalent figures for their European counterparts, Italy and France were £1.85 billion and £1.4 billion respectively.
If you’re a bookworm like I am then this list is for you. I am on a personal mission to be as well informed as I can be about the Ethical Fashion movement and making the right changes in my fashion buying habits. I plan on eradicating my wardrobe of all its shameful fabrics, by donating them to the right charities.
“Time to leave the foolish choices of the past behind and look to the future.” (Carrie Bradshaw)
Yes, I pledge allegiance to becoming an Eco Fashion Warrior. Understanding sustainable fashion and everything that goes with it can be a bit of a challenge but there are tons of Ethical Fashion experts who are there to educate us, including our very own Kitty Ferreira.
Valerie Goode founder of Kitty Ferreira was herself inspired to create a fashion label whose mantra was to embrace ethical values in Fashion Design and manufacturing. After seeing the devastation of the manufacturing industry while she worked in China as a senior designer, she thought it best to start her label whilst back in the UK. Here, she subsequently sources and makes all her products and dyes her materials, keeping the label’s carbon footprint as low as possible whilst doing her bit for the economy by supporting UK manufacturing. The silks used for Kitty Ferreira’s collections are eco dyed by hand using only Mother Nature’s ingredients. This means no toxins enter nature’s waters. Continue reading “Top 4 Books on Ethical Fashion for the novice” »